Skip to main content

Adhack Checklist

Every good ad starts with an insight. An insight is when a viewer or consumer can look at an ad and say “they get me”. If done well this creates an emotional connection between the consumer and the brand. When the emotional connection is established, a good ad will communicate to the viewer one single message. Combine this with strong branding to ensure “brand recall” for a memorable purchase consideration. To ensure long-term effectiveness consistency is key. The look, feel and tonality of each ad should be consistent to create stronger branding over-all.

So there you have it.

Quickly Summarized

  1. Insight
  2. Emotional connection
  3. Communicate to the viewer one single message
  4. Storytelling
  5. Brand recall
  6. Consistency
  7. Look, feel and tonality